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The Internet has made it possible for franchise candidates (and current franchisees) to learn more about a company in minutes than was possible at all in 1987. Then, if you wanted to learn about a brand, you had to go through its sales force (not the most neutral of sources!). Want a UFOC? Ask the company. You could always talk to franchisees, of course, or see what you could learn from the IFA. But today, any time of day or night, you can read what many have to say online, from the comfort of home.
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